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Creating a Successful Online Video Hosting Strategy

As a business with an online presence, you’ve no doubt heard of the power of online video when it comes to promoting your products or services. You’ve also no doubt thought about utilizing this power and have done some research into the subject. You may e... Read >

What Makes a Successful Online Video Marketing Campaign?

To determine what makes a successful online video marketing campaign, we must first define the driving force that led to the inception of the campaign. Essentially, what were the initial aims and objectives of the campaign in relation to its desired and a... Read >

Corporate Video and the Professional Videographer

Corporate video is perhaps one of the most effective communication tools available to a company. A corporate video can be used to showcase products, distribute a company’s message to a targeted audience or deliver training to employees. However, for a cor... Read >

Seven Mistakes to Avoid When Producing a Product Video

Online product video has now become an important and integral part of many a company’s Internet marketing strategy. However, when it comes to producing product video, Internet marketers tend to forget that the success of their product video hinges on how ... Read >

How to Reduce your Videos Production Costs

Video is becoming increasingly popular with Internet users. Last year saw online video usage in the USA up by 88%, with a total of 21.4 billion videos being viewed. The upward trend in video usage is likely to continue, especially as many new generation m... Read >

Corporate Video and Your Business

First and foremost, corporate video should be seen as an acquired asset that will contribute to your company’s bottom line. Not only will a corporate video contribute to your company’s bottom line, it will also enhance your company’s brand image, such is ... Read >